Charity Digital News
4th September 2020
5 best practice tips to make your charity social media posts more accessible
Over the past few years, charities have put significant focus on inclusive website design that accounts for a wide range of diversity among users and the barriers they might face when interacting with digital content.
These limitations fall broadly into three categories – permanent (like when someone has a disability, visual or cognitive impairment), temporary (such as when someone is recovering from a stroke or has an ear infection) and situational (for instance, someone interacting with content whilst holding a baby, in a very loud place or somewhere where they aren’t safe to play content out loud).
Accessibility encompasses a wide range of different audience challenges. And for many organisations, ensuring that everyone has equal access to their information and content is a vital part of their mission.
But accessibility goes far beyond just your website. It is also crucial to reaching new audiences and building relationships with diverse groups of supporters and advocates. Has your charity thought about the content you’re putting out on social media platforms?
Here are some quick social media best practice tips and accessibility features to get you started.
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